In the world of fragrance, few scents carry the poetic weight and spiritual resonance of the Arabian Rose. It is more than a floral note; it is a whisper from ancient deserts, a symbol of divine beauty, and a timeless emblem of love and purity.

At Soma Naturals, we have captured this sacred essence in Izhaar Attar—a declaration of elegance and depth. "Izhaar," meaning to reveal or express, is our offering of the rose's most intimate secret, a fragrance that unfolds like a love letter to the senses.

The rose is not merely a flower in the Arab world; it is a cultural icon deeply woven into the fabric of history, spirituality, and daily life [citation:1]. For centuries, its presence has been felt in every aspect of culture:

• A Spiritual Emblem: In Islamic tradition, the rose is often revered as a symbol of purity and grace, believed by some to have been created from a drop of the Prophet Muhammad's sweat, connecting it to the divine [citation:1].
• A Poetic Muse: Legendary poets like Rumi and Hafez used the rose as a metaphor for the soul's yearning for divine love and the beloved's beauty, cementing its place in literature and mysticism [citation:1].
• A Gesture of Hospitality: The tradition of offering rose water to guests is a profound gesture of welcome and respect in Arab culture, used in everything from social gatherings to religious celebrations like Mawlid [citation:1].

Our Izhaar Attar is a meticulous composition that honors this rich heritage. Each layer is designed to tell a part of the rose's story, from its first bloom to its lasting impression.

In an era of mass-produced alcohol-based perfumes, Izhaar stands apart as a traditional attar—a concentrated, alcohol-free perfume oil.

• Long-Lasting & Intimate Sillage: Oil-based attars bond with your skin's natural chemistry, offering a scent that evolves and lasts for many hours, creating a personal fragrance bubble rather than an overwhelming cloud.
• Gentle on Skin: Free from alcohol and synthetic additives, it is a gentler, more nurturing choice for your skin.
• Aromatherapy Benefits: The essence of rose is renowned in aromatherapy for its calming and uplifting properties, helping to soothe the mind and elevate the spirit [citation:1].

1. On Pulse Points: Apply a small drop to your wrists, neck, and behind the ears. The body heat at these points will gently diffuse the fragrance throughout the day.
2. In Your Hair: A tiny amount run through the ends of your hair will leave a delicate scent with every movement.
3. Layering: For a truly unique scent, layer Izhaar with a woody attar from our fragrance collection, creating a personalized blend of floral and earthy notes.

Let Izhaar be your daily ritual—a moment of connection to ancient beauty in the midst of modern life.

Ready to Express Your Inner Elegance?

Embrace the timeless allure of the Arabian Rose. Let Soma Naturals' Izhaar Attar be your signature scent—a declaration of beauty, tradition, and sophisticated grace.